Sanja Trbojević Montina univ. bacc. oec.
Recommendations: www.linkedin.com/in/sanjatrbojevic
PROJECT MANAGER
Dokument IT d.o.o.
Jan 2021 – Present
DIGITAL PROJECT MANAGER
L’Oréal Consumer Product Division, Adria Balkan region
Dec 2019 – Jan 2021
E-COMMERCE
- as part of e-commerce team my role was to define e-store check process and propose optimization of the current position on retailers web shop
- implementation of AR solution for Maybelline and L’Oréal Paris Virtual Try On makeup (www.sanjatrbojevic.com/ar-u-funkciji-prodajnog-savjetnika)
- education of retail and trade marketing team about digital possibilities of collaboration with retailers
- creation of e-commerce oriented campaigns
- defining RASCI for team work on e-commerce projects
SOCIAL MEDIA
- optimization of way of working
- defining process for Social listening
- tracking and evaluating influencer marketing
MARKETING
- approval of media plans
- proposing creative solutions for new channels like TikTok
- education on proper usage of KPIs for campaign evaluation
- defining digital communication strategy during stages of Covid-19 crisis
COMMUNICATIONS AND DIGITAL MANAGER
L’Oréal Active Cosmetics, Slovenia, Croatia, Bosnia and Herzegovina
Jan 2018 – Dec 2019
E-COMMERCE
Creation and implementation of JBP (Join Business Plan), and marketing activities to achieve sales and marketing goals
Improved relationships with our online retail partners
Measuring and reporting progress of collaboration through several KPI
Inhouse educations of e-KAM’s
Results: growth of online sales, and major impact of ROPO effect on total sales
DIGITAL MARKETING
Aline CRM activities with GDPR
Define campaign flow with all digital assets and through See-Think-Do-Care stage
Define campaign KPI valuate campaign report
RASCI – define process and roles in digital activities
Inhouse education of product managers about digital channels and marketing orchestration
Results: successful digital transformation of division
SOCIAL TEAM
Create first inhouse Social Team
Define position of Social Media Specialist
Integration of Social Medial Specialist in the division, and connect with agency
Share experience with other L’Oréal divisions
Results: best practice in L’Oréal Europe for publishing rate, engagement rate and managing nano influencers
MEDIA AGENCY
Define new Brief format and Media Plan format in line with digital trends
Define relevant KPI for each channel, format and stage of campaign
Optimization of the process of information sharing and archiving
Results: repositioning the brand among younger target
WEB AGENCY
Define new SOW and check market price and quality trough pitch
Optimization of process, and upgrade technical knowledge (RWD, CRM, Newsletters, SEO)
Results: best practice in L’Oréal Europe for SEO and CRM
MANAGEMENT BOARD ADVISOR FOR DIGITAL TRANSFORMATION Kompas d.d
July 2017 -Jan 2018
In charge of:
- Digital strategy and budget planning
- E-commerce development and optimization
- Advertising and media planning
- Education and team leading
- Data analysis and reporting (KPI)
PROJECT MANAGER Agrokor d.d.
Mar 2015-July 2017
In charge of digital projects for companies’ members of the Agrokor group.
- E-COMMERCE DEVELOPMENT AND OPTIMIZATION market research, setting business strategy for different services and products on single niche or multiple markets , defining web architecture, choosing optimal platform, testing UI and UX, improving conversion rate, KPI measuring, ROI planning, preparing advertising strategy for brands : abrakadabra.com, konzumklik.hr, atlas.hr , konzum.ba
- DIGITAL STRATEGY and BUDGET PLANNING defining communication goals, choosing digital platform to achieve this goals, resource founding, budget allocating – WEBSITE and APPLICATIONS defining web site goals, information architecture, project documentation, design guidelines, testing all functionalities, define proper implementation of Google analytics. Eg zvijezda.hr, dijamant.rs, multipluscard.hr, poliklinika-aviva.hr, pikakartica.ba, superkartica.me, atlas.hr, belje.hr, idea.me, …
- ADVERTISING and MEDIA PLANNING setting communication standards across different digital channels: Adwords, social networks, native content on portals, SEO content, blog posts, email marketing, …
- EDUCATION and TEAM LEADING selection, education and leading team of digital specialist
- DATA ANALYSIS and REPORTING defining measurable goals, defining metrics and tools to measure results, define reports and reporting frequency, data analysis and making data driven decision
PROJECT MANAGER Degordian d.o.o
Dec 2013 -March 2015
Responsibilities on different web site projects and applications:
- analysis of actual web sites from UX and SEO perspective
- leading web redesign projects through all stages: analysis, defining strategy, wireframing, design, implementation, testing, launch
- leading applications project, from designing the flow, monitoring design and implementation within the predefined budget, testing, launching of application, following the performance and creating statistical reports Clients: Zagrebačka banka d.d., Pvtistes.net, Metro, Autohrvatska d.d.
- BLOG POSTS : “How to use KPI to improve online sales” ” Brokerage marketing on multiple markets ” www.degordian.com/education/blog/author/sanja-trbojevic
ONLINE MARKETING AND WEB DEVELOPMENT MANAGER Adratica.net – Atlas d.d.
Nov 2002 – Nov 2013
Areas of responsibilities:
- DIGITAL TRANSFORMATION STRATEGY – Defining business strategy and creation of the marketing plan on multiple markets for brands Atlas and Adriatica.net
- WEBSITE DEVELOPMENT – Project documentation, testing and launching of the new b2b online sales channel b2b.goadriatica.net in collaboration with UK company Intuitive Ltd – developing and launching a online sales channel www.atlas.hr and www.adriatica.net – Maintaining and optimizing www.atlas.hr in line with the new company strategy – Defining new protocols for search and booking process for each product in order to achieve higher level of the web efficiency – Research and analysis of competitors web sites
- ONLINE MARKETING – Defining marketing strategy and creation of the marketing plan in line with the predefined budget – Defining social network advertising standards, e-mail marketing strategy, SEO optimization and content creation tactics for brand Atlas and Adriatica.net
- TEAM LEADING – Leading an international team of marketing specialists and web designers – Selection and education of new team members OTHER:
PROFESSIONAL SPEAKER:
• Weekend Media Festival “The next big thing after influencer marketing”, Rovinj 20.9.2019 http://bit.ly/velika_stvar
• Nielsen annual conference „Shopper Trend”, Zagreb 2.10.2018
• Ladies of new business conference „Influencers”, Zagreb 26.4.2018
• DAMconf “What is the price of your customers’ subconscious and how to access it?” Zagreb 7,11.2017 http://bit.ly/DAMST_2017
• Winter & Spa Travel Market, Novi Sad, topic “KPI in the online sales” Novi Sad 2014
• Croatian Tourist Board member, topic “Online travel industry” Osijek, Zagreb, Opatija, Zadar, Split, Dubrovnik, 2014
• Croatian Tourist Board, topic “New trends in Online travel industry” Osijek, Zagreb, Opatija, Zadar, Split, Dubrovnik 2013
LECTURER
• 2018/2019 Web Marketing Akademija (WMA) topic: Web marketing and Web project management
• 2015/2016 Algebra, Study program of digital marketing, topics: “Consumer behavior” and “Brand management and reputation management” ,
• 2014/2015 Algebra, University College for Applied Computer Engineering, topic: “Introduction to marketing”
• 2013/2014 Algebra, University College for Applied Computer Engineering, topic “Introduction to marketing”
• 2013 Web Marketing Akademija, Zagreb, topic “Copywriting for digital marketing”
COAUTHOR OF STUDY BOOK
Book “Digital marketing” for University Algebra, Zagreb 2015
